Our planet needs help and we just couldn’t sit around any longer watching our everyday products filling landfills. We decided we wanted to actively contribute to helping the environment and designed oral care products that give back to the planet rather than taking from it. Brush It On was created to help you make conscious choices without sacrificing your lifestyle. We aim to create a community of mindful toothbrushers to bring more awareness to the environmental issues we face today.
Where does your money go?
Be the CHANGE you wish to see in the WORLD. ~Mahatma Gandhi
The idea came from a desire to protect this planet for future generations. When we learned there is meant to be more plastic than fish in our oceans by 2050, we got quite upset and decided to take an active part in saving our planet. Viv & Alice created Brush It On to fight plastic pollution by helping people make conscious choices without sacrificing their lifestyle.
In 2018, we successfully funded our project on Indiegogo which helped us get our social enterprise off the ground. We started with designer bamboo toothbrushes and received a great response from the market, which motivated us to expand our offer and provide a wider range of sustainable oral care products.
Marketer by workweek, adventurer by weekend, Viv loves spending time outdoors climbing mountains or diving in the oceans. She is passionate about the environment and protecting our beautiful planet. She’s been looking for different ways to reduce her plastic footprint until she came across bamboo toothbrushes. And that’s how the idea of Brush It On started. Her aim is to establish and grow a social enterprise that has a potential to shift people’s mindsets to be more conscious of their everyday habits and how they affect the environment.
Alice is a Digital Designer who wants to spend her time making a difference. She knows that it can be hard to make more informed, ethical choices that are better for the environment. This is because in the last year she has actively decided to listen to the detrimental effects that humans have made on the planet, herself included – and make a change. She wants to make it easier to make more informed decisions about environmentally friendly products, and hopefully change the world one small step at a time.