The idea came from a desire to protect this planet for future generations. When we learned there is meant to be more plastic than fish in our oceans by 2050, we got quite upset and decided to take an active part in saving our planet. Viv & Alice created Brush It On to fight plastic pollution by helping people make conscious choices without sacrificing their lifestyle.
In 2018, we successfully funded our project on Indiegogo which helped us get our social enterprise off the ground. We started with designer bamboo toothbrushes and received a great response from the market, which motivated us to expand our offer and provide a wider range of sustainable oral care products.