We Care About Animals

Lassie products help World Animal Protection keep animals safe

Your Lassie purchase will directly help World Animal Protection keep our animals safe.

How can we
help wildlife?

Use zero-waste oral care products to reduce your environmental impact

Let’s work together protect and save wild animals – and to keep wild animals in the wild, where they belong. Human activity changes and destroys the environment and hurts animals. Switching to Brush It On sustainable personal care products is just one way of reducing our environmental impact, but every little step counts. To increase our collective impact, we send our profits to World Animal Protection to help them on their mission to protect animals.

150-200 species become extinct every 24 hours
Earth's population of wild vertebrates declined by 58 percent from 1970 to 2012
Global wildlife populations could drop by 67 percent as early as 2020
Word Animal Protection

World Animal Protection

Moving the world to protect animals

World Animal Protection is a global animal welfare organization with 50 years’ experience moving the world to protect animals. Their vision is a world where animals live free from suffering. From 15 offices around the world, they work in more than 50 countries to help governments, companies and people care for animals in need.

Each Lassie product helps free bears from captivity and support bear sanctuaries. Our profts provide rescued bears with vital medication to help keep them healthy and strong on the road to recovery.

In 2017 only, World Animal Protection moved the world to protect over 321 million animals. Through their programs, they end the suffering of animals, helped the world see how important animals are to all of us, inspire people to change animals’ lives for the better, and put animals on the global agenda.

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Marc Allante

Designed by Marc Allante

Acclaimed wildlife painter

Hong Kong born artist Marc Allante exhibited a passion for the visual arts from an early age. Having lived in Hong Kong, Sydney and London, his work is inspired in both form and style by these western and eastern influences. Merging traditional Chinese inks with European painting techniques in a contemporary style reflects the fusion of his Chinese-French ancestry and brings it into a modern context. Self taught, Marc utilizes a variety of techniques, subject matter and themes to expand the repertoire of his artworks.

Other Causes We Support

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Our oceans need your help! Plastic rubbish is predicted to outweigh fish in our oceans by 2050. Nemo products were designed to help The Australian Marine Conservation Society keep the world’s oceans clean.



Did you know 4,500 acres of forests are cleared across the planet every hour? Our Tarzan products are here to support World Land Trust on their mission to protect threatened habitats and wildlife.

We care about our animals

So far we’ve given 20 rescued bears vital medication to get strong on their road to recovery.

Why Brush It On

We care about the planet


All our products are made from and packaged in either compostable, biodegradable, or recyclable materials. We adhere to a strict plastic-free policy.

We care


100% of our profits go directly to specific environmental projects. We keep you in the loop with updates so you always know how the money’s being used.



We believe in the power of nature and only use natural ingredients in our products. You’ll never find any nasty chemicals in Brush It On oral care.

Plastic free packaging


Enjoy free Australia-wide shipping on all our products and packages. We use carbon-neutral delivery service to send both domestic and international parcels.

My teeth are in better condition because of the softness of the bristles. Previously I’d use a hard brush and it caused my gums to bleed. Now I’m calmer and enjoy brushing.