We Care About Animals

Every 15 bamboo toothbrushes provide a rescued bear with vital medication to help keep them healthy and strong on the road to recovery. 

How can we
help wildlife?

Use a bamboo toothbrush to reduce your environmental impact

Let’s work together protect and save wild animals – and to keep wild animals in the wild, where they belong. Human activity changes and destroys the environment and hurts animals. Using a sustainable bamboo toothbrush is just one way of reducing our environmental impact, but every little step counts. To increase our collective impact, we send our profits to World Animal Protection to help them on their mission to move the world to protect animals.

150-200 species become extinct every 24 hours
Earth's population of wild vertebrates declined by 58 percent from 1970 to 2012
Global wildlife populations could drop by 67 percent as early as 2020
World Animal Protection logo

World Animal Protection

Moving the world to protect animals

World Animal Protection is a global animal welfare organization with 50 years’ experience moving the world to protect animals. Their vision is a world where animals live free from suffering. From 15 offices around the world, they work in more than 50 countries to help governments, companies and people care for animals in need.

Each Lassie toothbrush helps free bears from captivity and support bear sanctuaries. Every 15 bamboo toothbrushes provide a rescued bear with vital medication to help keep them healthy and strong on the road to recovery.

In 2017 only, World Animal Protection moved the world to protect over 321 million animals. Through their programs, they end the suffering of animals, helped the world see how important animals are to all of us, inspire people to change animals’ lives for the better, and put animals on the global agenda.

Mindful Toothrbusher


The conscious tooth brusher

You have a great taste in design and make conscious decisions about the products you buy. You care about the environment and try to reduce your plastic footprint without compromising your lifestyle. Animal protection is important to you and that’s why Lassie is just the perfect toothbrush for you.

Lassie toothbrush


Brush that protects and saves wild animals

Lassie was designed by Marc Allante to free bears from captivity and support bear sanctuaries. Her simple yet elegant body is made from sustainable bamboo and her soft orange bristles are made from 100% biodegradable Nylon 4. This brush will make your everyday routine more joyful, bringing a smile to your face. Enjoy this cool piece of art every time you brush your teeth.

Marc Allante

Designed by Marc Allante

Acclaimed wildlife painter

Hong Kong born artist Marc Allante exhibited a passion for the visual arts from an early age. Having lived in Hong Kong, Sydney and London, his work is inspired in both form and style by these western and eastern influences. Merging traditional Chinese inks with European painting techniques in a contemporary style reflects the fusion of his Chinese-French ancestry and brings it into a modern context. Self taught, Marc utilizes a variety of techniques, subject matter and themes to expand the repertoire of his artworks.

Get Your Lassie Toothbrush

Get your bamboo toothbrush designed by Marc Allante delivered straight to your door. Subscribe to a regular delivery service if you like. Help protect animals by reducing your environmental impact and supporting World Animal Protection at the same time. It’s that simple!

Other Causes We Support

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Join the mission to keep our oceans clean



Contribute to rainforest conservation