We Want Clean Oceans

Every 4 bamboo toothbrushes help distribute a living plastic-free pack to raise awareness around plastic pollution

How can we
protect our oceans?

Use a bamboo toothbrush to reduce your plastic footprint

We don’t have to explain to you why our oceans need help. We all know we need to act now to protect marine habitats before it’s too late. Swapping your plastic toothbrush for Brush It On is just one way of reducing your plastic footprint, we know that. And that’s why we send our profits to The Australian Marine Conservation Society to help them on their mission to keep the world’s oceans clean.

Plastic rubbish will outweigh fish in the oceans by 2050
There is an island of garbage twice the size of Texas inside the Pacific Ocean
Over 1 million seabirds are killed by ocean pollution each year
Great Barrier Reef

Australian Marine Conservation Society

Protecting ocean wildlife and their homes

The Australian Marine Conservation Society (AMCS) is the voice for Australia’s ocean wildlife. AMCS works on the big issues concerning the sea. Their key focus is to create marine sanctuaries, make our fisheries sustainable and protect and recover our threatened ocean wildlife, such as our dolphins, sharks and whales.

Each Nemo toothbrush will contribute to their programs focused on keeping our oceans in their healthiest and most natural state, without pressures from overfishing and pollution. Every 4 bamboo toothbrushes help distribute a living plastic-free pack to raise awareness around plastic pollution.

AMCS also work to tackle the biggest threat to our Great Barrier Reef, which is global ocean warming. Through their Fight for our Reef campaign, they are working to ensure that Australia takes urgent and rapid action to move from dirty polluting coal to clean renewable energy.

Nemo toothbrush


Brush that protects oceans

Captain Nemo was designed by Abbey Rich to help conserve marine habitats. His simple yet elegant body is made from sustainable bamboo and his soft blue bristles are made from 100% biodegradable Nylon 4. This brush is guaranteed to bring a bit of ocean breeze in your morning and night routine.

Mindful Toothrbusher


The conscious tooth brusher

You have a great taste in design and make conscious decisions about the products you buy. You care about the environment and are trying to reduce your plastic footprint without compromising your lifestyle. Marine conservation is important to you and that’s why you’re here.

Abbey Rich

Designed by Abbey Rich

A Melbourne based Multidisciplinary Artist

Abbey Rich is a Multidisciplinary Artist working across canvas, walls, paper and the body. Based in Melbourne, once running a clothing label now painting murals, running screen printing workshop, hand poking tattoos and drawing incessantly.

Get Your Nemo Toothbrush

Get your bamboo toothbrush designed by Abbey Rich, delivered straight to your door. Subscribe to a regular delivery service if you like. Help protect our oceans by reducing your plastic footprint and supporting The Australian Marine Conservation Society at the same time. It’s that simple!

Other Causes We Support

Animal Protection


Help us protect and save wild animals



Contribute to rainforest conservation